We’re changing the terms of how SaaS is paid for.
Parlay is a new payment option that creates stability for sellers and flexibility for buyers.
Sellers want annual but buyers want monthly.
Many sellers are turning prospects away and leaving millions of dollars on the table every year because of rigid payment terms.
When sellers don’t offer monthly payment options, many growing or cyclical companies are forced to find alternative solutions. This can jeopardize current and future sales and even fund the growth of your competitors.
So what are the buyer’s options?
The buyer can execute the contract but risks tying up cash that is critical for operations.
Many companies end up selecting a 2nd-rate software that meets a fraction of their needs.
When your prospects don’t go to a competitor, they will often do nothing. A lose/lose.
Think of the CLTV…
Take this guy for example. Not only did Marketo miss out on the first year’s contract value, they also missed out on revenue opportunity for years to come.
Compromise without compromising.
Your buyers need flexible payment terms, but you want annual contracts. Well, why not do both? In short, we will pay for the buyer’s annual contract up front and they will pay us monthly.